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The Bartlett School of Architecture
Short Courses at The Bartlett

 Visual identity and guidelines
 Poster and print templates for in-house use
 Social media assets for in-house use

Working again with The Bartlett School of Architecture, we were asked to create a eye-catching and playful graphic system for their expanding Short Courses programme that would work across both print and digital media. Aimed primarily at pre-higher education students and those curious about architecture and The Bartlett, the identity needed to feel fresh, creative and engaging.

The resulting identity uses flexible graphic ‘B’ motifs, formed of three geometric shapes, that can change from item to item and format to format. In conjunction, a fluid layout system enables posters and digital assets to have bespoke and fluid compositions. Design templates and guidelines were also created, enabling the marketing team to design assets in-house when needed.